The most generous reading is that there may be some subscription revenue for Apple to tap into if it can convince these companies to offer in-app purchase. Why the sudden change of heart? Why pivot now?
This change is immediate, global, and seemingly not directly a result of the DMA.
Apple simply can’t guarantee the same consumer protections to customers in the EU, however, now that the Digital Markets Act is dictating the company’s policies.Īs part of the same news drop, Apple announced a complete one-eighty on its App Store ban on streaming game services. Apple refers to these changes as risks that it has smartly tried to mitigate. Last week Apple announced a bunch of very specific changes to iOS and the App Store only for EU customers.
